My first Tweetorial has turned into my second most popular tweet, only behind:
This heart rate of 16 is brought to you by the letter K and the number 7. Today's lesson: ARBs and ACEi don't mix pic.twitter.com/SYZiGN1LoD
— Joel M. Topf, MD FACP (@kidney_boy) May 22, 2016
A tale of two tweets:
Twitter analytics provide a unique opportunity to look deeper than just who saw the original tweet. By checking the analytics of each subsequent tweet in the stream we can see how many people trudged all the way to the end.So how did the hyponatremia tweet stream do? Here are the analytics from the first to the last tweet.
The Y-axis is “Impressions.”This is not impressions like Symplur does (used to do?). This is not the tweets multiplied by the number of followers. Twitter is in the unique position to know how many times any particular tweet is delivered to a device. So your cousin who lost her twitter password in 2014 and the sock puppet account that Eugene Gu abandoned in medical school don’t get counted as impressions. The first Tweet had 47,000 impressions. The second had 5,700. That first step is a doozy.From there things were surprisingly stable. Hey Dr V, let’s see a blog post track who reads to the end of the post.
More than 3,000 people read pretty much the entire stream. I am quite satisfied. 3000 people is a lot of grand rounds.
Update
Some people have wondered about the second drop in participation that occurs at tweet 31.
I am very interested in the dip form 31 to 33. What happened there?
How did people skip right to the last tweet?— Justin Morgenstern (@First10EM) July 15, 2018
I think the answer is here:
When you click on the initial tweet, you can see tweets 1-30, but to get the last 5 you need to click on the “5 more replies” link.
The final bump is due to a surge of people tweeting in celebration of completing the tweet stream:
Here are the analytics for the 3rd to last and last tweet. Take a look at RTs pic.twitter.com/F3pcN1AlyN
— Joel M. Topf, MD FACP (@kidney_boy) July 15, 2018