|Giles Brindley, the man who
gave whole new meaning to
In 1983 Professor Brindley presented his findings on papaverine injection and erectile dysfunction. His presentation was a bit unconventional as recounted by (PDF) Laurentz Klotz, a senior resident who attended the presentation.
…four or five of the women in the front rows threw their arms up in the air, seemingly in unison, and screamed loudly. The scientific merits of the presentation had been overwhelmed, for them, by the novel and unusual mode of demonstrating the results.